dougzarkin

With a profound skill set encompassing team leadership, talent development, brand revitalization, and sustained business growth, Doug’s journey exemplifies his resolute commitment to sparking transformative change. Guided by his distinctive “thinking human” approach, he crafts resonant brand narratives across diverse verticals and formats, leaving a lasting impact now captured in his first book, "Moving Your Brand Out Of The Friend Zone," released in October 2023. Doug’s career is punctuated by remarkable achievements, including co-founding Grey Advertising’s pioneering Youth, Entertainment, and Lifestyle Marketing Firm. His visionary role as Director of Marketing at Avon Products, Inc. gave birth to the successful “mark.” Brand, recognized with the Best Executed Launch Strategy by Women’s Wear Daily. As Vice President of Marketing at Victoria’s Secret PINK, he elevated it into a formidable cross-category national brand. Continuing his trajectory, Doug’s pivotal roles at global giants Warnaco and Kellwood further solidified his branding and marketing expertise. He orchestrated a monumental brand transformation as Chief Marketing Officer for Pearle Vision at Essilor Luxottica. Shifting Pearle Vision’s focus from a discount-centric to a care-focused omnichannel brand experience resulted in spectacular growth, earning him a coveted spot on multiple “Top Marketers” lists and multiple Effie and Clio awards. In October 2023, Doug was named the first Chief Brand Officer at MPRBrands (Modern Performance and Recovery Brands), formerly known as Good Feet Holdings. There, he oversees a portfolio of companies, including The Good Feet Store, Stretch*D, Compression Health and OS1st compression gear and performance socks. More information about Doug can be found at www.dougzarkin.com

WABC 77 – Brand Imaging

Ernie Anastos on Brand Imaging. Listen at https://wabcradio.com/episode/brand-imaging-11-03-23/.

Skyword – Brand Building: What it Takes to Break Through the Customer Friend Zone

In today’s cutthroat marketing landscape, it’s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But, as marketers, our true success lies not in how accurately we target, but in how effectively we connect with customer emotions. Read the full article here.

AP News – AWARD-WINNING BRANDING EXPERT & ESTEEMED CMO, DOUG ZARKIN, UNVEILS NEW BOOK: “MOVING YOUR BRAND OUT OF THE FRIEND ZONE”

NEW YORK, NY, USA, October 18, 2023 / EINPresswire.com / — Doug Zarkin, a name synonymous with innovation in branding, delivers a groundbreaking message: Brands should aspire to be more than just “liked” – they should aim for love, passion, and unwavering devotion. In his inaugural book, “Moving Your Brand Out of the Friend Zone: A Modern-Day Guide …

AP News – AWARD-WINNING BRANDING EXPERT & ESTEEMED CMO, DOUG ZARKIN, UNVEILS NEW BOOK: “MOVING YOUR BRAND OUT OF THE FRIEND ZONE” Read More »

Moving Your Brand Out of the Friend Zone

A Note From Doug Zarkin

Thank You Thank you immensely for pre-registering for the release of my inaugural book. If you must know, I’ve gone a few rounds with autocorrect (spoiler: it usually wins), so I’m making sure my editor goes through the manuscript with a fine-tooth comb to save us all from a few extra chuckles. Expect a sneak …

A Note From Doug Zarkin Read More »

The Courageous Podcast with Don Burman – Doug Zarkin – Author of “Moving Your Brand Out Of The Friend Zone”

You can teach the skill, but you can’t teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria’s Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, “Moving Your Brand Out Of …

The Courageous Podcast with Don Burman – Doug Zarkin – Author of “Moving Your Brand Out Of The Friend Zone” Read More »

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