dougzarkin

With a profound skill set encompassing team leadership, talent development, brand revitalization, and sustained business growth, Doug’s journey exemplifies his resolute commitment to sparking transformative change. Guided by his distinctive “thinking human” approach, he crafts resonant brand narratives across diverse verticals and formats, leaving a lasting impact now captured in his first book, "Moving Your Brand Out Of The Friend Zone," released in October 2023. Doug’s career is punctuated by remarkable achievements, including co-founding Grey Advertising’s pioneering Youth, Entertainment, and Lifestyle Marketing Firm. His visionary role as Director of Marketing at Avon Products, Inc. gave birth to the successful “mark.” Brand, recognized with the Best Executed Launch Strategy by Women’s Wear Daily. As Vice President of Marketing at Victoria’s Secret PINK, he elevated it into a formidable cross-category national brand. Continuing his trajectory, Doug’s pivotal roles at global giants Warnaco and Kellwood further solidified his branding and marketing expertise. He orchestrated a monumental brand transformation as Chief Marketing Officer for Pearle Vision at Essilor Luxottica. Shifting Pearle Vision’s focus from a discount-centric to a care-focused omnichannel brand experience resulted in spectacular growth, earning him a coveted spot on multiple “Top Marketers” lists and multiple Effie and Clio awards. In October 2023, Doug was named the first Chief Brand Officer at MPRBrands (Modern Performance and Recovery Brands), formerly known as Good Feet Holdings. There, he oversees a portfolio of companies, including The Good Feet Store, Stretch*D, Compression Health and OS1st compression gear and performance socks. More information about Doug can be found at www.dougzarkin.com

How To Stop Treating Your Customers Like They’re Dumb

Unlocking How The Friend Zone Is Damaging Your Brand With Doug Zarkin Skot Waldron Podcast Skot Waldron, with over two decades of enhancing communication strategies for esteemed clients like J.P. Morgan Chase, CDC, Mount Sinai Hospital, Sesame Workshop, The Home Depot, and The Coca-Cola Company, is a speaker, coach, and author. His Amazon best-selling book, …

How To Stop Treating Your Customers Like They’re Dumb Read More »

Exploring Brand Dynamics and Customer Bonds with Doug Zarkin

Exploring Brand Dynamics and Customer Bonds with Doug Zarkin Doing Business with a Servant’s Heart Podcast Doug Zarkin, the passionate advocate of the “thinking human” philosophy, joins me in a vibrant exchange on the transformative power of branding with a servant’s heart. Together, we explore his rich experiences with major brands and unravel how simplicity …

Exploring Brand Dynamics and Customer Bonds with Doug Zarkin Read More »

Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections

The Curiosity Current: A Market Research Podcast In this episode of The Curiosity Current, hosts Stephanie Vance and Matt Mahan welcome Doug Zarkin, Chief Brand Officer at Modern Performance and Recovery Brands and author of “Moving Your Brand Out of the Friend Zone. YouTube Chapters [00:00] Welcome to The Curiosity Current: Exploring Market Research [02:44] …

Moving Brands Beyond the Friend Zone: Doug Zarkin on Building Emotional Customer Connections Read More »

Building a Brand That People Trust and Buy From Again and Again with Doug Zarkin

In today’s episode, we have the pleasure to interview Doug Zarkin, author of “Moving Your Brand Out of the Friend Zone.” Doug is a marketing executive, brand strategist, and leadership expert with a career spanning top global brands. He has led transformations at Victoria’s Secret PINK, Avon, and Pearle Vision, helping them scale into multi-million …

Building a Brand That People Trust and Buy From Again and Again with Doug Zarkin Read More »

Start With A Win

Get Your Branding DIALED in With Doug Zarkin Experience an insightful conversation on leadership and marketing today on Start With a Win! Adam Contos welcomes Doug Zarkin, Chief Brand Officer of Good Feet Worldwide. Doug shares his journey from leading marketing teams at global brands to his current role, emphasizing the importance of purpose-driven leadership. …

Start With A Win Read More »

Bloomberg News- Super Bowl 2025 Review

Doug reviews Super Bowl marketing on Bloomberg News https://www.bloomberg.com/news/audio/2025-02-11/bloomberg-businessweek-super-bowl-ads-podcast

Leading Brand Transformation: A Masterclass with Doug Zarkin

Today’s business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of the Speed of Culture, Matt explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the importance of …

Leading Brand Transformation: A Masterclass with Doug Zarkin Read More »