dougzarkin

With a profound skill set encompassing team leadership, talent development, brand revitalization, and sustained business growth, Doug’s journey exemplifies his resolute commitment to sparking transformative change. Guided by his distinctive “thinking human” approach, he crafts resonant brand narratives across diverse verticals and formats, leaving a lasting impact now captured in his first book, "Moving Your Brand Out Of The Friend Zone," released in October 2023. Doug’s career is punctuated by remarkable achievements, including co-founding Grey Advertising’s pioneering Youth, Entertainment, and Lifestyle Marketing Firm. His visionary role as Director of Marketing at Avon Products, Inc. gave birth to the successful “mark.” Brand, recognized with the Best Executed Launch Strategy by Women’s Wear Daily. As Vice President of Marketing at Victoria’s Secret PINK, he elevated it into a formidable cross-category national brand. Continuing his trajectory, Doug’s pivotal roles at global giants Warnaco and Kellwood further solidified his branding and marketing expertise. He orchestrated a monumental brand transformation as Chief Marketing Officer for Pearle Vision at Essilor Luxottica. Shifting Pearle Vision’s focus from a discount-centric to a care-focused omnichannel brand experience resulted in spectacular growth, earning him a coveted spot on multiple “Top Marketers” lists and multiple Effie and Clio awards. In October 2023, Doug was named the first Chief Brand Officer at MPRBrands (Modern Performance and Recovery Brands), formerly known as Good Feet Holdings. There, he oversees a portfolio of companies, including The Good Feet Store, Stretch*D, Compression Health and OS1st compression gear and performance socks. More information about Doug can be found at www.dougzarkin.com

Building a Brand That People Trust and Buy From Again and Again with Doug Zarkin

Get Your Branding DIALED in With Doug Zarkin In today’s episode, we have the pleasure to interview Doug Zarkin, author of “Moving Your Brand Out of the Friend Zone.” Doug is a marketing executive, brand strategist, and leadership expert with a career spanning top global brands. He has led transformations at Victoria’s Secret PINK, Avon, …

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Start With A Win

Get Your Branding DIALED in With Doug Zarkin Experience an insightful conversation on leadership and marketing today on Start With a Win! Adam Contos welcomes Doug Zarkin, Chief Brand Officer of Good Feet Worldwide. Doug shares his journey from leading marketing teams at global brands to his current role, emphasizing the importance of purpose-driven leadership. …

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Bloomberg News- Super Bowl 2025 Review

Doug reviews Super Bowl marketing on Bloomberg News https://www.bloomberg.com/news/audio/2025-02-11/bloomberg-businessweek-super-bowl-ads-podcast

Leading Brand Transformation: A Masterclass with Doug Zarkin

Today’s business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of the Speed of Culture, Matt explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the importance of …

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Fox 5 San Diego: Doug Zarkin Explains why Brands must Move Out of the Friend Zone

Today’s business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of the Speed of Culture, Matt explores these themes with guest Doug Zarkin, a seasoned marketer known for his thought-provoking insights and dynamic leadership in brand strategy. This episode not only highlights the importance of …

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Crime Wave – Doug Zarkin

Marketing guru Doug Zarkin goes in depth about his new book, Moving Your Brand out of the Friend Zone, a well-documented dive into how to create lasting consumer relationships. His “thinking human” approach to building brands has delivered a remarkable track record, and Doug has the gift of communicating with insight and great examples. Listen …

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