You can teach the skill, but you can’t teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria’s Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, “Moving Your Brand Out Of The Friend Zone”, a playbook to elevate your brand beyond consumer friendship. The two also dive into the importance of “thinking human”, why a decision by consensus is never going to be a decision, and how if you’re not “hiring for passion” you’re making the wrong hire. Finally, the two discuss the importance of winning and how this concept is different than the importance of perfecting.