About Doug Zarkin...

Doug ZarkinPassionate about teams, talent, and culture, Doug is an accomplished Chief Marketing Officer skilled in team leadership, talent development, brand revitalization, and growth. His “thinking human” approach drives success across diverse verticals, advocating for consumers and crafting influential brand narratives. He excels in innovation within complex organizations, driving transformative change while building partnerships and influencing stakeholders to outline and drive alignment with a brand’s vision, values, and business plan.

Beginning in advertising, Doug co-founded G-WHiZ!, Grey Advertising’s youth, entertainment, and lifestyle marketing division. This honed his expertise in crafting integrated marketing platforms that filled stadiums and theaters, captivating audiences and driving exceptional growth for iconic brands across sectors like fashion, beauty, CPG, sports, automotive, entertainment, hospitality, and QSR.

In 2002, Doug joined Avon Products, Inc. as Director of Marketing, launching the successful “Mark.” brand, generating $118 million in 18 months. As Vice President of Marketing, he transformed Victoria’s Secret PINK into a $400 million cross-category national brand. Doug then held pivotal roles at global apparel giants Warnaco and Kellwood.

In 2012, Doug became Essilor Luxottica’s Chief Marketing Officer for Pearle Vision, driving a brand transformation of their global healthcare, premium omnichannel retail, and franchising business. He transformed the omnichannel experience, shifting brand perception from discounting to care and connection. This ignited eight years of double-digit profit growth, expanded audience segments (e.g., US Hispanic, Youth, Seniors), and positioned Pearle Vision atop Entrepreneur’s Top 500 Franchise list, ranking among the Top 10 most profitable franchises. Doug’s achievements include “Top Marketers” recognition, multiple Effie and Clio awards, and a Harvard Business School case study on brand revival.

Awards and Accolades


Marketer of The Next Generation

Adweek Constellation Award

Rebranding Category

Entrepreneur Media

Franchise CMO Game Changer

ANA Genius Award Finalist

Brand Storytelling Category

The CMO Club

Innovation Award Winner, 2x

The CMO Club

Transformational Award Winner


Two Time Top 50 Marketer of the Year


Silver Best Film


Best Executed Launch Strategy

Retail Touchpoints

Retail Innovator Award

PR News

Digital Marketing & Social Campaign Award

Youth Marketing Newsletter

One of the fifteen to Watch

American Legacy Foundation

Silver Halo Award for Cause-Related Marketing

Bulldog Drummond Social Media Award

Best Social Media Platform

North American Effie

Silver & Bronze Health Care Services Category, Bronze Branded Content Category, Bronze Sustained Success Category

Crain’s NY

Two Time Notables in Marketing & Advertising

The Lead

Direct 60 recipient

Please send PR inquiries to:

Doug Zarkin