“As our first Chief Brand Officer, Doug will undoubtedly leverage his experience and innovative thinking to enhance our vision further across our portfolio of brands. His approach, centered on a “thinking human” perspective to building brands, has led to an impressive track record across diverse industries. Doug excels as a consumer champion, brand storyteller, and …

Adweek – Good Feet Holdings, LLC Appoints Doug Zarkin as Its First Chief Brand Officer Read More »

Passionate about teams, talent, & culture, Doug is an accomplished Chief Marketing Officer skilled in team leadership, talent development, brand revitalization, and growth. His “thinking human” approach drives success across diverse verticals, advocating for consumers and crafting influential brand narratives. He excels in innovation within complex organizations, driving transformative change while building partnerships and influencing …

Office Hours With David Meltzer – Erin Lopez & Lisa Cox, Doug Zarkin, Bharat Monteiro Read More »

Doug Zarkin recently joined Good Feet Worldwide as chief brand officer, a chain of stores that provides arch support services for clients. He was drawn to the company’s mission-driven approach in the health and wellness space. Read the full article here.

Do consumers really “love” their brands? According to Havas’ ongoing Meaningful Brands surveys, most of us believe that three quarters of the brands we use could be easily replaced tomorrow. So what does this “brand love” mean, really? Longtime brand leader at Luxottica’s Pearle Vision, and newly installed Chief Brand Officer at Good Feet Holdings …

MediaPost – Just Friends?: Good Feet’s Doug Zarkin Offers Brand Love Advice Read More »

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and if they don’t find it with one brand, they’ll swiftly switch to another.   Doug Zarkin is the Chief Brand Officer at Good …

Loyalty 360 – A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty Read More »

“These ads still matter, absolutely, but the conversation around them has changed,” said Doug Zarkin, chief brand officer at Good Feet Holdings and author of the book: Moving Your Brand Out of the Friend Zone. “They need to work harder to break through the noise, especially as they launch earlier each year. It’s less about when …

Digiday – Here is the anatomy of the 2023 Christmas ad season Read More »

Doug tells us he decided to leave the front lines and write his book in order to provide a degree of mentorship to a wide audience. He is passionate about taking the complexity of marketing and making it simple and easy enough for everyone to process while empowering them to understand there is no “right” …

Marketing Today with Alan Hart – Has Your Brand Been Friend Zoned? How to Tell and How to Get Out of It with Author Doug Zarkin Read More »

Read the review at Goodreads. https://www.goodreads.com/book/show/201788139-moving-your-brand-out-of-the-friend-zone

Ernie Anastos on Brand Imaging. Listen at https://wabcradio.com/episode/brand-imaging-11-03-23/.

In today’s cutthroat marketing landscape, it’s easy to be swayed by the allure of data-driven targeting and the vast array of digital tools promising precision. But, as marketers, our true success lies not in how accurately we target, but in how effectively we connect with customer emotions. Read the full article here.