MediaPost – Just Friends?: Good Feet’s Doug Zarkin Offers Brand Love Advice

Do consumers really “love” their brands? According to Havas’ ongoing Meaningful Brands surveys, most of us believe that three quarters of the brands we use could be easily replaced tomorrow. So what does this “brand love” mean, really? Longtime brand leader at Luxottica’s Pearle Vision, and newly installed Chief Brand Officer at Good Feet Holdings Doug Zarkin has been thinking hard on the topic and even wrote a book. Moving Your Brand Out of the Friend Zone came out last month just two days after he was named CBO at Good Feet. He joined us this week on Brand Insider to make his case for “love.”

Read the full article here.